Monday, December 16, 2019

The Barrier of Social Media in Schools

Image result for students social media
Social media and teenagers is often a sour topic, and for a somewhat reasonable reason. Because of it, it, its a no-brainer that most schools are also against it. Although, often times students tend to ignore their schools and use social media in it's abundance anyways, despite the many warnings against doing so. Though, as a student myself who, in my own opinion, isn't overly involved with social media, I feel that this is a gap that schools need to start to bridge if they would like to make progress with students and their levels of education.

Of course, there are already schools who have started to use social media to bridge gaps and form communities. These are also the schools who have seen the benefits of social media, using it as a tool to form communities and seeing it as a tool that empowers it's students. Although, this hasn't done much to change the minds of a lot of teachers, many still against the system and not utilizing it. There are also still many reasons to as it is a big distraction for students in class, and many teachers opting to take a more old fashioned approach with traditional pen and paper teaching.

Social media creates and kindles friendships beyond school walls, and creates more defined friendships between students. Although, with the top social media platform for most teenagers being Snapchat and Instagram, it often seems like a wall of privacy that teachers can't breach, as most sensible students would simply block any teacher who tried to add them. Though, I feel this can be changed through a slight change of approach.

Social media has become so intertwined with our daily lives, it boggles me as to why it's not presented as such and is treated as a waste of time when realistically it's what everyone does. This is where my core idea comes from; this idea of presentation. I feel that if schools presented social media as an accepted part of the students lives, then there wouldn't be such push back. I feel it would make it a more open loop than it is already, allowing teachers to get a glimpse of the world a lot of kids take refuge to. It could open these ideas of cyber bulling and classmate drama to the school, allowing them to take action.

Now, you may think 'well it can't be that simple,' but the fact of the matter is that it is. What a lot of people really need to open up and show others is just this idea of normalcy, and almost an acceptance of what normal is. Yes, students know that all of their teachers use social media as well, but the amount of push back makes it very hard for those kids to understand this normalcy. If teachers allowed kids to open up, then maybe we could all see the push back we get.

Citations
Students on Social Media. ABA, 11 July 2018, abaforlawstudents.com/2018/07/11/
     law-students-social-media-do-they-mix/. Accessed 16 Dec. 2019.
Wade, Lori. "How Social Media is Reshaping Today's Education System."
     Georgetown University Center for Social Impact Communication, Georgetown
     University, csic.georgetown.edu/magazine/
     social-media-reshaping-todays-education-system/. Accessed 16 Dec. 2019.

Monday, December 9, 2019

The Use of Social Media for Promotion, From Home to the World

Image result for advertisement

Social media has become one of the greatest connectors of our current time. So, using that as a reference, it would make a lot of sense that its the best place to promote or advertise things. There are many advertisements everywhere on the web and social media, and their advertising everything; shoes, computers, spas, like I said, everything. It would make sense for a small business to use this advertisement to grow and expand, and that's exactly what Moonlight Meadery did.

https://www.nhbr.com/social-media-the-great-leveler/

The Moonlight Meadery started out as a small brick and mortar winery in New Hampshire. Being here, of course when I say small, I mean small. However, Using some of the ideas that I had previously mentioned, they went from a local shop to the "largest production and only certified-organic New Hampshire meadery," and they had done this using the power of social media presence and advertisement.

As said in the article, "One of the wonderful benefits of the digital age is that you don't need a fancy brick-and-mortar storefront anymore to attract customers. What you do need, however, is an effective marketing strategy that will bring people to your website to then buy your product." This effective marketing strategy came straight through on Facebook, which in itself is a genius tactic; The general demographic of active Facebook users is above ~30 years old, and Facebook uses many different algorithms to find local groups for you. This means that people from New Hampshire would see their advertisements, most likely being in the correct demographic to buy alcohol, and be able to easily find their website to order it.

https://www.wthr.com/article/peloton-faces-social-media-backlash-new-holiday-ad

Now if you know about the company Peleton, great, but I'm gonna explain what they do anyways for people who don't know. Peleton is an exercise company, and more specifically an in-home exercise machine company. Recently, they put out a Christmas ad for their new in home exercise bike, and the advertisement came with quite a lot of... criticism.

You see, the ad follows the story of this woman who gets a new Peleton bike from her husband for Christmas. Of course she is excited, and begins to use it while making a vlog of her using over the days. This vlog concludes with her saying 'Thank you' to the camera, only to reveal the husband and wife on the couch watching the video together. Now, from this description, you may think 'Oh, how bad could that be?' Well, let me throw a bit of the criticisms into play here.

First off, the woman who gets the brand new Peleton bike looks to be very fit and slim with an almost ideal body. Like, why would she need the exercise bike if shes already there? Also, this was a gift from her husband. If that's not the biggest slap in the face to a woman in a marriage, or even in any relationship, than I don't know what else is. There's a great, if not a bit vulgar comedic parody on twitter by the user @evaandheriud, and I'll put a link at the bottom of this for those who are interested.

So this in general is a good example of two things; 1) the comparison of a local advertisement and a global corporate advertisement, and 2) the comparison of good promotion, and... well, less savory promotion. Of course, there are links to the articles in the blog, so if you would like to read more about these, go right ahead. Next time you see an ad though, think about how important it is that you have seen it.

The Peleton bike parody by @evaandheriud

Advertisement. https://cambly.com, cambly.com, content.cambly.com/2017/02/11/
     ielts-topic-advertisement/. Accessed 9 Dec. 2019.
NH Business Review. 21 Nov. 2019, www.nhbr.com/social-media-the-great-leveler/.
     Accessed 9 Dec. 2019.
Tegna. "Peloton faces social media backlash for new holiday ad." WTHR, 3 Dec.
     2019, www.wthr.com/article/
     peloton-faces-social-media-backlash-new-holiday-ad. Accessed 9 Dec. 2019.
"when my husband gets me a Peleton for Christmas ........" Twitter, uploaded by
     Eva Victor, 2 Dec. 2019, twitter.com/evaandheriud/status/
     1201610153549848580?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E12016101
     53549848580&ref_url=https%3A%2F%2Fwww.wthr.com%2Farticle%2Fpeloton-faces-social-m
     edia-backlash-new-holiday-ad. Accessed 9 Dec. 2019.

The Barrier of Social Media in Schools

Social media and teenagers is often a sour topic, and for a somewhat reasonable reason. Because of it, it, its a no-brainer that most schoo...