Social media has become one of the greatest connectors of our current time. So, using that as a reference, it would make a lot of sense that its the best place to promote or advertise things. There are many advertisements everywhere on the web and social media, and their advertising everything; shoes, computers, spas, like I said, everything. It would make sense for a small business to use this advertisement to grow and expand, and that's exactly what Moonlight Meadery did.
https://www.nhbr.com/social-media-the-great-leveler/
The Moonlight Meadery started out as a small brick and mortar winery in New Hampshire. Being here, of course when I say small, I mean small. However, Using some of the ideas that I had previously mentioned, they went from a local shop to the "largest production and only certified-organic New Hampshire meadery," and they had done this using the power of social media presence and advertisement.
As said in the article, "One of the wonderful benefits of the digital age is that you don't need a fancy brick-and-mortar storefront anymore to attract customers. What you do need, however, is an effective marketing strategy that will bring people to your website to then buy your product." This effective marketing strategy came straight through on Facebook, which in itself is a genius tactic; The general demographic of active Facebook users is above ~30 years old, and Facebook uses many different algorithms to find local groups for you. This means that people from New Hampshire would see their advertisements, most likely being in the correct demographic to buy alcohol, and be able to easily find their website to order it.
https://www.wthr.com/article/peloton-faces-social-media-backlash-new-holiday-ad
Now if you know about the company Peleton, great, but I'm gonna explain what they do anyways for people who don't know. Peleton is an exercise company, and more specifically an in-home exercise machine company. Recently, they put out a Christmas ad for their new in home exercise bike, and the advertisement came with quite a lot of... criticism.
You see, the ad follows the story of this woman who gets a new Peleton bike from her husband for Christmas. Of course she is excited, and begins to use it while making a vlog of her using over the days. This vlog concludes with her saying 'Thank you' to the camera, only to reveal the husband and wife on the couch watching the video together. Now, from this description, you may think 'Oh, how bad could that be?' Well, let me throw a bit of the criticisms into play here.
First off, the woman who gets the brand new Peleton bike looks to be very fit and slim with an almost ideal body. Like, why would she need the exercise bike if shes already there? Also, this was a gift from her husband. If that's not the biggest slap in the face to a woman in a marriage, or even in any relationship, than I don't know what else is. There's a great, if not a bit vulgar comedic parody on twitter by the user @evaandheriud, and I'll put a link at the bottom of this for those who are interested.
So this in general is a good example of two things; 1) the comparison of a local advertisement and a global corporate advertisement, and 2) the comparison of good promotion, and... well, less savory promotion. Of course, there are links to the articles in the blog, so if you would like to read more about these, go right ahead. Next time you see an ad though, think about how important it is that you have seen it.
The Peleton bike parody by @evaandheriud
Advertisement. https://cambly.com, cambly.com, content.cambly.com/2017/02/11/
ielts-topic-advertisement/. Accessed 9 Dec. 2019.
NH Business Review. 21 Nov. 2019, www.nhbr.com/social-media-the-great-leveler/.
Accessed 9 Dec. 2019.
Tegna. "Peloton faces social media backlash for new holiday ad." WTHR, 3 Dec.
2019, www.wthr.com/article/
peloton-faces-social-media-backlash-new-holiday-ad. Accessed 9 Dec. 2019.
"when my husband gets me a Peleton for Christmas ........" Twitter, uploaded by
Eva Victor, 2 Dec. 2019, twitter.com/evaandheriud/status/
1201610153549848580?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E12016101
53549848580&ref_url=https%3A%2F%2Fwww.wthr.com%2Farticle%2Fpeloton-faces-social-m
edia-backlash-new-holiday-ad. Accessed 9 Dec. 2019.
I like your use of a local company to discuss the effectiveness of social media. How do you see the Peleton ad as falling under the stated idea of your blog post? Was it because the reaction to the ad was on social media? Interestingly, I saw that ad a lot a week or so ago, but have not seen it recently.
ReplyDeleteMake sure you have clear MLA internal citations too.
Hi Teddy
ReplyDeleteThe points you provide are well thought out. I agree with what you said about the Peloton ad. Same goes for what you said about the Moonlight Meadery. All in all, pretty good.
The Peleton ad was an example that was used in two ways to prove points; it was an example of how a global ad can be less concise and less strategically targeted, and also the example of a bad ad in general
ReplyDelete